Proposal for a new flag of the European Union.
Europe's 'diversity and unity' is represented as vertical stripes.
In 2002, Dutch architect
Rem Koolhaas and his think-tank
AMO, an independent part of
OMA (Office for Metropolitan Architecture), designed a new flag in response to European Commission President Romano Prodi's request to find ways of rebranding the Union.
The barcode comprised of 15 flags, arranged from west (left) to east.
The proposed new design was dubbed the "barcode", as it displays the colors of every European flag of the then 15 members. The described aim is "to portray Europe as the common effort of different nations, with each retaining its own unique cultural identity". Unlike the current flag, it would change to reflect new member states.
Updated barcode flag depicting 25 nations.
The joining of ten new members to the EU in 2004 resulted in a first official update of the barcode. It now depicts the flags of 25 members but was never officially adopted by the EU. However, in 2006 the Austrian Government used the flag as the logo of its European Union Presidency.
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