One of the first circular snapshots (with the Kodak nr 1 camera) 'Man with suitcase and others on the White House grounds' by photographer Uriah Hunt Painter (1889, LOC)
The Kodak produced circular snapshots, two and a half inches in diameter. Apparently this format was chosen 'to ensure that the photographer didn’t have to hold the camera exactly level with the horizon, and to compensate for the poor image quality at the corners of the image'.
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The Kodak was sold already loaded with enough paper-based roll film to take one hundred photographs. After the film had been exposed, the entire camera was returned to the factory for the film to be developed and printed. The camera, reloaded with fresh film, was then returned to its owner, together with the set of prints. To sum up the Kodak system, Eastman devised the brilliantly simple sales slogan: ‘You press the button, we do the rest.’
(source: kodakery.com)
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